AI-powered OOH intelligence

Find your brand's
best spot.

Spottra is the first AI that recommends the billboard locations with the highest ROI for your brand — backed by real traffic, demographic, and digital-ad data. Stop guessing. Start proving.

See how it works
No black box. Every recommendation shows you why.
Jl. Sudirman KM 3
Top match94/100 audience-fit

Jl. Sudirman KM 3

Based on traffic and demographic data, this is the highest-ROI spot for your skincare campaign this month.

Est. reach
5.1M
CPM
Rp 15.2k
Proj. ROI
+32%

Made for the brand & media teams who buy Indonesia's outdoors

FMCGBankingFashionF&BAutomotiveAgencies
 The problem

Billboard buying is still done on intuition and WhatsApp.

Media owners quote by chat. Planners compare on spreadsheets. And no one can tell you if last month's billboard actually worked. Spottra replaces the guesswork with data you can show your boss.

 The manual way

Slow, opaque, unmeasurable

  • WhatsApp a dozen vendors to compare prices
  • Pick locations from Excel and Google Maps by feel
  • No demographic or traffic evidence behind the choice
  • Can't justify the spend when the CMO asks
 With Spottra

Objective, transparent, provable

  • Ranked locations scored against your brand objective
  • Digital signals from Meta & TikTok mapped to the real world
  • See exactly why each spot is recommended
  • A shareable plan that proves the ROI in one link
 How it works

From brief to proven plan in three steps.

Tell Spottra what you're launching. The AI does the analysis a media agency would take a week to do — in minutes.

STEP 01

Describe the campaign

Objective, budget, audience, city, and OOH or DOOH. A brief takes about a minute — no media jargon required.

STEP 02

AI reads the data

Foot traffic, demographics, and live digital-ad performance are weighed against your goal to score every available spot.

STEP 03

Get ranked spots

A shortlist of locations with fit scores, reach, CPM, and projected ROI — ready to share, or hand off to our OOH team.

 The platform

Precision you can show. Never a black box.

Every number Spottra gives you is traceable to a source. That's how a recommendation earns a place in your media plan.

AI Location Scoring

Our AI scores every billboard against your campaign objective, budget, and target audience — and ranks them by effectiveness.

Sudirman Sentral94
Kemang Raya88
TB Simatupang81

Audience Intelligence

Know exactly who passes each billboard — age, gender, interests, and peak hours — based on real mobility data.

Budget Optimizer

AI finds cheaper locations with equal or higher reach. Every budget goes further with Spottra.

Location Checker

Already have locations in mind? Paste them in — our AI audits each spot, scores it against your campaign, and suggests better alternatives if available.

 Early access · Q3 2026

Put your brand where the data says it belongs.

Join the brand and media teams getting first access to Spottra. Bring one campaign — we'll show you the spot before you spend a rupiah.

Talk to our OOH team