We help brands find their best spot.
Spottra is Indonesia's first AI-powered OOH intelligence platform. We connect the digital signals brands already trust to the billboards they can't yet measure — so every rupiah of outdoor spend can be proven.
Billboard buying deserved better.
Across Indonesia, brands still choose billboards the way they did twenty years ago — a WhatsApp to a vendor, a price on a spreadsheet, a location picked on intuition. The bill arrives in the tens of millions, and no one can say whether it worked.
Meanwhile, the same marketers run digital campaigns where every impression is measured. We kept asking one question: why should the largest, most visible medium in the country be the least accountable?
So we built the layer that was missing.
Spottra reads the data a media agency would take a week to gather — foot traffic, demographics, and live performance from Meta and TikTok — and scores every available location against your actual brand objective. The output isn't a quote. It's a ranked, explainable recommendation you can defend to your CMO.
We sit in a quadrant no one else occupies: AI-powered, and built for Indonesia. Local context, local data, accessible pricing — with the rigor of a global platform.
Three values, no black box.
Precision
Every recommendation is backed by data, not a guess. We respect our clients' marketing budgets like they're our own.
Transparency
Clients can see exactly why a location is recommended. No black box, no hidden agenda — open the numbers any time.
Enabling
We don't lecture — we equip. Spottra gives brands the right tools and lets them make their own confident decisions.
Put your brand where the data says it belongs.
Bring one campaign — we'll show you the spot before you spend a rupiah.